HISTORY OF PITAS: HOW DID OUR BUSINESS BEGIN?
THE RENOVATION OF AN ICON FROM THE 70S AND 80S
Pitas was born in 2015 in Asturias, in northern Spain, and changed everything by renewing the Camping model, a true icon of the summers of the 70s and 80s in Spain.
Since then, the brand has continued to grow with new, original, comfortable models made with the best materials, designed to meet the daily needs of even the most demanding customers.
And 10 years later, our mission and vision remain intact and stronger and more transparent than ever.
MISSION
Our mission is to offer a wide variety of casual footwear with good design, maximum comfort and excellent value for money.
To achieve this, in each collection, we adapt the trends to our own style, opting for a timeless, relaxed, and informal design.
Our footwear is understated, yet full of personality, functionality, and style. We love color; it conveys optimism, and we like to incorporate it into our designs. Our world isn't black and white.
VISION
PITAS vision is to impact people's daily lives by helping them become more active, vital, and optimistic, and by helping them move with freedom and comfort.
PITAS vision is to impact people's daily lives by helping them become more active, vital, and optimistic, and by helping them move with freedom and comfort.
PITAS VALUES
A FESTIVAL OF COLOR
The rainbow inspires us! That's why we've embraced color as one of our defining characteristics. Each of our amazing combinations is bursting with color, rhythm, and fun. Because Pitas are pure happiness for your feet any time of year.
SUPER COMFORTABLE
Once you try a pair of Pitas, you won't want to wear anything else. Seriously, our starting point is always the same: they have to be extremely comfortable! To achieve this, we innovate by incorporating extra-lightweight EVA rubber soles, Memory Foam insoles, and natural materials.
NATURAL SIMPLICITY
We aspire to be a timeless classic that transcends fleeting trends. A truly essential classic, defined by its simplicity, meticulous details, and eco-friendly materials. Pitas aims to be the shoe you'll always want to wear.
